Just because Noodles & Company broke a daily sales record during football season doesn't mean that this is the only time of the year that the restaurant notices an increase in its sales.
Other sporting events, such as MSU basketball games, have this same effect on Grand River's businesses, although not to this same extent because of several different reasons.
Compared to the approximate 75,000 people that the Spartan Stadium holds, the Breslin Center seats a crowd of about 15,000. Not only do football games bring many more people into East Lansing than basketball games do, but people tend to spend a football game day on campus regardless if they have tickets to the game or not because of all of the tailgating and socializing that happens before the game as well.
While football games fall on Friday nights or Saturdays, MSU basketball games are held anywhere from Sunday afternoons to Tuesday or Thursday nights.
"People tend to come from work and eat dinner at home instead of spending their money on Grand River like they do during football games," said Professor Knutson.
Weather also seems to have an impact on whether or not people are in the mood to spend their money. Even though it might be a good idea to bring your North Face and a pair of gloves to some of the football games later in the season, most of football season takes place in warmer weather, while basketball season occurs during the cold months of November through March.
Although there are some fans who will eat dinner on campus before or after a basketball game, you don't find many people walking up and down Grand River spending their money when the sidewalks are covered in snow, said Dr. Huddleston.
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