If you're at all like me, you might be wondering why MSU's Noodles & Company did so well on the Saturday of the Michigan vs. Michigan State football game.
Through several different interviews, I discovered that the answer to this thought is much more complex than one might expect.
After a long discussion with MSU professor Dr. Pat Huddleston, an expert in retailing and shopping attitudes, the restaurant's increase in sales was made more clear.
Huddleston explained the fact that the game being a huge rivalry contributed greatly to football fans feeling high levels of energy and anticipation, causing them to want to spend their money on Grand River.
Also, the nice, sunny day brought people outside to wander up and down the streets of East Lansing, hoping to find the tailgate with the best food, whether it be fresh cider and donuts or a hot dog straight off of the grill.
Bonnie Knutson, another MSU professor and expert in changing consumer lifestyles and buying trends, believed that Noodles & Co.'s fast pace, acceptable price point, and good Italian menu was hard for the footballs fans to pass up. Whether it was before they tailgated, during, or after, people felt compelled to grab a bite to eat on Grand River on this football Saturday.
Noodles & Co. customers shared their thoughts with me, explaining that not only is eating there on a game day convenient, but it's also fun to eat along this popular strip. By choosing a table by one of the restaurant's front windows, you can watch football fans walk by sporting their green and white attire as you enjoy your warm bowl of pasta.
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